Friday, November 15, 2024
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Stars and studios use dating apps to drive business

Americans are enjoying a love affair with online dating. Mobile dating apps are expected to bring in $629 million this year. Now, some of the biggest names in music including Madonna and Mariah Carey are using dating platforms like Match and Tinder. Advertising Age deputy managing editor Natalie Zmuda joins “CBS This Morning” to discuss how it’s not just musicians striking the right chord. Source

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