“Hit Makers”: New book explores how things become popular

In a world of media overload, what determines which music or TV shows –even political candidates — will rise above the din to become the thing everyone talks about? Author Derek Thompson, senior editor at The Atlantic, joins “CBS This Morning: Saturday” to discuss his new book, “The Hit Makers: The Science of Popularity in an Age of Distraction,” which explores how things move from obscurity to obsession. Source