106-9 Kicks Country #1 For New Country
Heinz took a page from Budweiser’s “cute animal” book, and got a bunch of wiener dogs . . . put hot dog costumes on them . . . and had them stampede through a field toward people who were dressed up as bottles of ketchup and mustard. “Without You” is playing in the background.
Honda also went the animal route. In their ad, a chorus of sheep sing “Somebody to Love” by Queen because it had been playing in the farmer’s truck before he drove off. They stop singing when he comes back.
