Biting into the origin story of Flamin’ Hot Cheetos

For years, Richard Montanez sold his own American success story: while working as a janitor at a Frito-Lay factory in California, he cold-called the company CEO to pitch the snack food hit Flamin’ Hot Cheetos. There’s just one problem: Flamin’ Hot Cheetos were already on store shelves. Montanez talks with correspondent Lee Cowan about how this snack food creation story has become as messy as the chips’ orange coating. Source