In a just-released April survey of 1,991 millennials, 78 percent chose Snapchat Stories as their preferred narrative platform. That number was down from 88 percent recorded in a similar survey conducted four months earlier. Only 4 percent of respondents in each survey preferred Instagram, and the big difference was that 16 percent now say they use neither platform, up from only 6 percent a few months ago.
Which one do you prefer? Click here for more info on why people chose Snapchat over Instagram!